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Do you want to smartly select a business strategy that will give you maximum benefit? Do you want your Advertisement to reach your potential consumer? Traditional or Digital which strategy will give your business maximum benefits?

To answer all of your question lets go step by step,

Generally, customers are the main key towards success for any business because they lead to sale and sale lead to revenue which is required for any business to survive in this competitive market competition the one who have large number of customers is the one who is consider as king of market.

 So, to acquire more customers entrepreneurs do lot of marketing and advertising and ends with spending lot of money in it, instead of doing proper analyzing of their business and product type and opt for the best marketing strategy accordingly.

So, the question arises how to make proper analysis? Which strategy to opt for Digital or Traditional or a combo of it?

There are many business models are present in the market like low end B2B and B2C, high end B2B and B2C modules ,hence the marketing strategy for each of them will differ accordingly and to get proper understanding of each one and to avoid mixture of strategy we will make series of this article represent into separate category for it.

In the following article we are going to explore about 😊

  • What is Lead (potential customer) generation
  •  Strategy for low end B2C model

Leads

what is a “lead” in the real sense?

There are a lot of people out there in the real world who would want to buy your products and services. You are here with a product or service that you want to sell.

How are you going to reach out to your potential customers?

Now there are two ways either to go for traditional one (television, radio, commercial ads,etc.) or digital marketing (social media platforms, google ads, content marketing, …etc.)

A lead is called a lead because it leads to a sale.

A lead is a connecting link between you (your business) and your prospect who is out there in the real world.

And it can be collected by digital marketing and also can be attracted by traditional marketing to make conversions, and in order to retain them their data is collected.

A lead usually consists of the following 3 things:

● Name

● Email ID

● Phone Number

Sometimes the leads do not contain the names. Sometimes it is either the email ID

or the phone number.

The Email ID or the phone number helps you reach out to your potential prospect

and have a conversation with them so that you can tell them about your products

and services.

If you want to have a sales call, you need leads.

If you want to invite people to a webinar, you need leads.

If you want to invite people to an event, you need leads.

What are not leads?

When we are talking about what are leads, it also helps to talk about what are not

leads.

A lot of people focus a lot on building their social media following. But they are not

your leads.

All these are not leads:

● Facebook Fans

● Instagram Followers

● Twitter Followers

● YouTube Subscribers

You are having a connection in someone else’s platform and that is not going to be

helping if you want to sell something to them. Many times, you will not be able to get

100% reach (or even 30%) because they are the users of the platform and not your

users. Hence you will not be able to reach out to them on demand.

I am sending this message to you by email. And you are my user. I have direct

access to you. This is my platform. I like to use social media sites to build brand

awareness and get people into my platform. I don’t want to stay on social platforms.

So that’s it for lesson on what is a lead and what’s not a lead.

Do we need lead generation for low end B2C?

If your business doesn’t need lead generation, then there is no point in trying to learn

how to generate leads, right?

So when does a business not need lead generation?

A business doesn’t need lead generation when it is selling low priced consumer

goods that are simple in nature.

When consumers need not go through a tough decision-making process to buy

something, and when they do not need a lot of time to decide, generating leads is

pointless.

Here are some examples of low priced consumer goods:

● Candy

● Soap

● Pen

● Cookies

● Body spray

These FMCG (Fast-moving consumer goods) products are simple, low priced, and

attract a lot of repeat buyers.

Companies that sell FMCG products do not need lead generation.

Imagine how difficult it would be if you had to generate leads for someone who is

interested in a bar of soap, have a salesperson call them and convince them to buy

the soap and close the deal.

It is not practical because the amount of profit that you make from the sale of the

soap is not enough to pay for the sales person’s time and you would end up making

losses with the sales process.

It is also not required because the decision-making process for buying soap is

simple. Only when a product or service is complex and has a lot of questions to be

answered about it, a salesperson needs to be involved.

Many FMCG products are simple products and decision making is usually impulsive.

In such cases, brands will engage in marketing activities to raise brand awareness

about the brand and get a strong market positioning within the market that they are

operating in.

For example, Gillette is a good brand for men’s razor blades and they have a strong

market position as the leader when it comes to razor blades. They do not generate

any leads for the sales of their products. They just advertise and build brand

awareness

hence for low end b2c products traditional marketing should be the choice or one can also choose digital marketing only for brand awareness as it is lower in cost as compared to traditional one.

So that’s enough to cover for FMCG business models hope you got your answer for this model, comment down your thought about this article if you like the content.

See you soon in next part of this series covering rest of business models.

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